The boundary between “family” and “business” is often a blurred line where emotions and operations collide. Standard consultancy models often fail here because they treat the business as a machine rather than a system of relationships.
In this piece, we explore how to use the Human Play approach to identify recurring patterns—the “Ghosts” of past generations or the “Sparks” of new ones. By using metaphors instead of accusations, we allow family members to see their roles from a distance. The goal is not to fix the business, but to heal the dynamics that allow the business to thrive.
